5 DIGITAL JOB TRENDS FOR 2015

1. A Move Away From Digital Agencies:
Having complete control over a brand’s digital presence is becoming more and more important thanks to things like SEO updates and content marketing – and that control is taken away from a brand when they choose to hire an agency. That said; in 2015 there is a lot of major brands starting to turn their backs on their digital agencies and choosing to invest time and money into building up their own in-house digital teams in 2015.

2. More Digital Communications Roles:
A massive surge in demand from brands looking to hire ‘Digital Communications Officers’ who can look after PR, online content, content marketing and social media –  and the digital communications roles are testament to the fact that PR is now seen as a key component of digital marketing.

3. A Step Back From Pure SEO Hiring:
Many companies are still struggling with organic SEO and as such are using alternative methods to drive traffic to their site such as content marketing and PPC. With that, there is going to see less demand for SEO candidates in 2015, as brands continue to look to other methods to attract traffic.

4. More Insights/Analysis Roles:
As brands realized that the key to a better user experience and increased profits was understanding their customers and delivering the right content –There is lot of brands starting to invest serious amounts of money into Insights Managers, Business Analysts and even Data Scientists in a bid to beat their competitors and deliver the best experience for their customers.

5. A Move To Paid Social:
Over the last year or so, brands have struggled with organic social reach as platforms like Facebook have tweaked their algorithms and as a result, many have now started to turn to paid social in a bid to reach potential customers. In this 2015, some brands to bring in paid social experts alongside their existing social media managers in an attempt to regain their social media reach.

Source: bublejobs.uk