A team
consist of a group of two or more people who work together to achieve a common
goal. The goal doesn’t have to fall on any particular side of moralities arc in
order to be accomplished. The point is, a successful team works together in
order to almost flawlessly in order to achieve its purpose and receive reward.
Your social
identity online should also be looked at like a team. One network feeding the
rest. For instance there is no real reason, as a fan of personal branding, that
your Facebook page shouldn’t be used to assist your linked in identity. People,
no matter on what level, want to know more about you, and I suspect that most
of them go to Facebook to look you up anyway, you may as well provide them with
the you, you want to present. I’m sure this isn’t the first time you’ve heard
of someone going to someone else’s Facebook page to see who or what the
potential partner, employee, friend is about.
I’ve heard
some people even say, “Oh! I don’t use Facebook.” And that’s fine but you look
out of touch, to be honest.
Others may
say, “Oh, well I block my page.” That’s fine too but please don’t think that
because you block your page from one person it’s blocked from all the people
they know, that you know.” It’s the Science of Networks, Six Degrees of
Separation, Duncan Watts, They don’t call it the connected age for nothing.
Use the
networking to your advantage, be part of the here and now, control your
digital, destiny don’t let your digital destiny control you.
I post lots
of pictures on Instagram, and often, but not always, share those images with my
Facebook and Flickr account at the same time. I do this because I want my
digital highway to be painted with the lines of my choice. But simuposting
isn’t new CMS developers, and Content Managers have been doing it for years
now, because it just makes sense. Yet when posting to several networks at once,
or setting up scheduled post releases, you have to make sure the content is
relevant for every network you post on.
Target the
right audience or you’re just sending them junk.
You should
be very conscious of how you illustrate your life with your social networks.
They can work in your favor or against you. LinkedIn, one of my favorite
retreats as of late, provides me with the intellectual stimulation that I can’t
get on Facebook. This isn’t because Facebook is bad or littered with idiots,
but because there is just so much noise on Facebook that it isn’t always
productive in a manner that is conducive to people talking about the work they
love and the products they love. People, all though some do, are less likely to
post just anything on LinkedIn because a place where you want to be seen by
employers, customers, and like-minded people on that level you want to get to.
Networks
that I think you should be using in tangent with your personal sites and blogs.
Facebook /
Google + / Instagram / Twitter / Flickr / Pinterest / YouTube / Vimeo /Blip.tv
I would not
post all of the things I post on these sites that I’m posting to my LinkedIn
account unless they hold some sort of relevance to what I’m trying to do on
there. Find out where your people are and target them, show them what they want
to see and they’ll enjoy giving you that 5 seconds. You can also find great use
for your Sound Cloud account as well as your old Myspace page along with some
more local networks you might belong to.
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